We collect any information you enter on the Website or give us in any other way (such as through an email or letter). We use the information that you provide for such purposes as providing the Website, communicating with you, our normal business operations, and the maintenance of your Account. The information that we collect varies, but our registration forms generally require that you provide us with your first and last name, email address, password, and, possibly, your actual first and last name, and address. We may also request certain other information through optional surveys on the Website.
We also may use various technologies to collect information from your computer and about your activities on the Website.
We may automatically collect information from your browser when you visit the Website. This information would include your IP address, your browser type and language, access times, the content of any undeleted cookies that your browser previously accepted from us, and the referring website address.
When you visit the Website, we may assign your computer one or more cookies, to facilitate access to the Website and to personalize your online experience. Through the use of a cookie, we also may automatically collect information about your online activity on the Website, such as the web pages you visit, the links you click, and the searches you conduct on the Website. Most browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies. If you choose to decline cookies, please note that you may not be able to sign in or use some of the interactive features offered on the Website.
We may use standard internet technology, such as web beacons and other similar technologies, to track your use of the Website. We also may include web beacons in promotional e-mail messages or newsletters to determine whether messages have been opened and acted upon. The information we may obtain in this manner would enable us to customize the services we offer to Website visitors, to deliver targeted advertisements, and to measure the overall effectiveness of our online advertising, Content, programming or other activities.
We may allow third-parties, including our service providers, advertising companies, and ad networks, to display advertisements on the Website. These companies may use tracking technologies, such as cookies, to collect information about users of the Website who view or interact with their advertisements. Unless expressly stated otherwise, the Website does not provide any personal information to these third parties. This information allows them to deliver targeted advertisements and gauge their effectiveness.
Generally, we use your information for such purposes as operating the Website, maintaining your Account and providing customer support, communicating with you, performing analysis about your use of and interest in the offerings and Content on the Website, managing our day-to-day business, and performing functions as otherwise described to you at the time of collection.
We may share your personal information with our authorized service providers that perform certain services on our behalf. These services may include processing credit card payments (if applicable), providing customer service and marketing assistance, performing business and sales analysis, supporting the Website functionality, and supporting contests, sweepstakes, surveys and other features that may be offered through the Website. These service providers may have access to personal information needed to perform their functions but are not permitted to share or use such information for any other purposes.
We may share aggregated and non-personal information we collect under any of the previously mentioned circumstances. We may share aggregated information with third parties, including advisors, advertisers and investors, for the purpose of conducting general business analysis. For example, we may tell our advertisers the number of visitors to the Website and the most popular features or services accessed. This information does not contain any personal information and may be used to develop and improve the Website.
If you register for an account (“Account”) on the Website, you have the ability to review and update your personal information online by logging into your Account. You can also review and update your personal information by contacting us directly.
You can choose not to provide us with certain information, but that may result in you being unable to use certain features of the Website because such information may be required in order for you to create an Account; to provide a review; to participate in a promotion; or to ask us a question.
When you register on the Website you may be automatically set up to receive email messages and/or newsletters about the Website. At any time you can choose to no longer receive such emails by making such election in your Account settings or following the instructions found in the emails.
We take appropriate security measures (including physical, electronic and procedural measures) to help safeguard your personal information from unauthorized access and disclosure. We want you to feel confident using the Website; however, no system can be completely secure. Therefore, it is important for you to protect against unauthorized access to your password and to your computer or other internet access device.
Although we take steps to secure your information, we do not guarantee the security of your information, and you should not expect that your personal information, searches, or other communications will always remain secure. Please refer to the Federal Trade Commission’s website at http://www.ftc.gov/bcp/menus/consumer/data.shtm for information about how to protect yourself against identity theft.
For residents of California, CA Bus. & Prof. Code § 22575 seeks disclosure of how the Website responds to web browser “do not track” signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personal information about their online activities over time and across third-party websites or online services. Although it’s not clear that the statute applies and although it does not define such signals or mechanisms, we believe that an example might be a browser option allowing you to ask websites not to track you across third-party websites so that they can serve targeted or behavioral advertising to you. If your browser or similar mechanism gives the Website a “do not track” signal, the Website will not honor it because of the tracking described in “What Information Do We Collect About You?”.
740 Bethlehem Pike
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